Critique Essay Example | Topics and Well Written Essays - 250 words - 3

Critique - Essay Example However, just like any other business, the JC Penny Department Store is one that has also gone through its demoralizing moments (Zmuda, 1). The store has been indicted not to have good deals for its clients, an aspect that makes most of the clients move to other stores for a cheaper price. Pricing strategies are indeed vital for the success of any store of JC Penny’s kind. As a departmental store, the store has endeavored to impose low prices on its goods and services, which at times would reduce the store to retail store. I would in this case argue that JC Penny Company is one that needs a lot of rebranding if it has to claim a prestigious place in America. A transformation in the company’s operation especially in reinstating the client’s confidence would be of great benefit to the management. Zmuda, Natalie. ‘JC Penney Reinvents Department-Store Retailing. Unveils Sweeping Shifts to Pricing, Promotion, Presentation, Product.’ Advertising Age. January 25, 2012. Web. Available at: