buy custom Classification Systems essay

buy custom Classification Systems essay The main significant for undertaking this research is to make a contribution to the scholarly understanding by coming up with a new model and introducing innovative interpretations to this model so as to present a fast and reliable means of data storage and retrieval. The research will not only contribute to the scholars but to business organizations as well. This is because this is the most affected sector since most businesses handle lots of data for their clients and products and services they offer. While most of this data is in unstructured state, most organizations feel that it is not well protected. A lot of this data is sensitive and confidential thus it must be protected using apposite measures. In addition to this, the data should support numerous distribution needs since it is shared across several platforms and between partners and entities as well. The handling and management of unstructured data is documented as one of the chief unsettled problems in the information technology industry (9). This is because; the techniques and equipment that proved successful in handling structured data have proved to be useless when dealing with unstructured data since it is bulky and sophisticated (9). This has consequently created an equally need for equipment and techniques for managing unstructured data that not all governments can afford. Inefficient and irrelevance in search; one of the basic requirements for unstructured data is that it should be searchable. Blumberg Atre (9) argues that before the web came into use, files and documents would be searched using full-text and other search systems. Conversely, with the rapid increase in the use of internet, these searching tools became inefficient enough to serve the highdemand (9). Several research studies have discovered that the standard size for search phrases that are used on communa l webs is only about 1.5-2.5 words. Research has also shown that the standard search contains very few competent Boolean operators, actually less than ten percent of the actual time. With such undersized phrases and very little application of sophisticated search techniques, it is clear evidence that the results are poor or irrelevant. In addition to these, the search machines treat every search application separately. This therefore means that same results are given for a particular search phrase even if the context is different (9). According to Blumberg Atre (9), the inconsistency in methodologies, frameworks and the taxonomies used in organization and classification of data shows that there is no suitable approach for interpreting and modeling unstructured data. Instead on there being one reliable and efficient standard, several models are coming up and each model has its own values and insights. This divergence therefore poses a major problem in the future since it is not certain which model will actual be able to effectively handle the unstructured data. Duplicating computing displays the use of internet and other data extraction systems so as to achieve reliable standards (9). Raghavan (16) classifies data using a two-class classification system using standard queries; the filtering and routing. He asserts that classification is usually general focused and the process with which such classification is performed is called text classification (15). According to Mena (10), unstructured data can best be managed when organized in hierarchical systems commonly referred to as taxonomies. Taxonomy can bee described as a hierarchical structure of classification whereby it moves down from extensive to explicit. This structure acts as a directory on a PC in the sense that it provides an expedient and instinctive way to maneuver and acquire information easily. This therefore means that; instead of formulating a query and then evaluate the results, one can directly access the relevant information by simply formulating queries on the appropriate classes and subclasses. Another advantage with these taxonomies is that they limit the queries to specific classes and sub cla sses (10). A well organized taxonomy may comprise of eighty to ten levels with hundreds or even thousands of classes. The Confidentiality Integrity Availability (CIA) Assurance Model is a commonly used model which recognizes the Confidentiality Integrity and Availability of data as the elementary safety characteristics of information particularly the unstructured data (11). Confidentiality is described as the guarantee of data discretion, the purpose of which is to ensure that only authorized and the intended processes, people or devices can have access to the data (9). This is only achievable when cryptography is implemented. Integrity is the assurance once data is stored, it can not be altered in transition; and the dispatcher of the data must be the person intended to be. To ensure that data is not altered or corrupted on transition, hash algorithms and digital signatures are used (14). Availability is the assurance that data can be accessed by the user in a reliable and timely manner. This guarantees a fast availability of data on request (9). While integrity and availability are maintained, in vaders may cause such information to become less accessible or completely unavailable. Buy custom Classification Systems essay

Jewish culture and cartoons Research Paper Example | Topics and Well Written Essays - 1000 words

Jewish culture and cartoons - Research Paper Example Ideally, the information gathered herein is very essential as it helps in reaching to the disabled and prejudiced in Israel and empowers them to be acceptable in the society (Kaplan 125-146). The story dates back to 1933. It was in the course of 1933, that the Global world was experiencing vibrant and seismic changes in the political and modern culture field. Their lived a Jewish Novelty Salesman identified as Maxwell Charles "M.C." Gaines, who had a lot of passion in reading old comic strips, he had read various books since he was jobless. He initiated a very brilliant idea, as much as he loved reading comic books, there was a probability that even other Americans could develop such an attitude. Such an idea, from Maxwell enhanced the birth of an American Comic book. The book was reprinted in newspaper comical. Famous Funnies #1, Series 1, was thus published in February 1934, by Gaines and Harry at Eastern color printing. Publishing of this book enhanced a rise in rival comic book publishers. However, this did not last long and by the mid 1930s publishers has already drained the backlog of both daily and Sunday strips that were to be reprinted. The only opportunity that had been left for the emerging comic book features was to faucet writers and writers, who had no access to any literature, either due to their young age, untested or the Jewish. The advertising bureaus had anti-Semitic quotas, and newspaper consortiums only rarely got a token Jewish cartoonist like Milt Gross or Rube Goldberg. However, most of the Comic book companies were manned by the Jewish publishers, like, Timely Comic’s Martin Goodman or DC Comic’s (Harry, Baskind, Sherman 145-155). The situation could be reflected to the olden times motion picture industry, through which the Jewish Directors, producers and the studio executives who experienced anti-Semitism in other industries, resolved into setting up their own. Since the comic book stories, had taken

Biography on Andrea del Verrocchio Essay Example | Topics and Well Written Essays - 1250 words

Biography on Andrea del Verrocchio - Essay Example However he won a place among the most competent and well known and excellent artists that seemed to be accepted and known as to be masters on their fields of works. He was young when he studied science and geometry. Be a goldsmith on his early years, he mastered the field over other older goldsmiths. In San Maria del Fiore at Florence, he worked for a cup which was very well-known to all goldsmiths. The cup’s body was designed by abstract shapes, and images of leaves and animals. In 1477, Verrocchio was known to all through his merits and reputation. He was then employed to work for the altar of S. Giovanni. He was asked by the art of merchants to do silver works for the altar. Thereafter, he acquired much appreciation and reputation. Meanwhile, at Rome, the Pope’s chapel’s silverworks were destroyed and they do not have yet those large apostles on around the altar of the chapel until Verrocchio was sent for them by Pope Sixtus to work on the silverworks for the Pope’s chapel. Verrocchio was an excellent goldsmith and he has done several well-known silverworks that were used by influential people on his time. However, Verrocchio decided to leave his being a goldsmith to try sculpture when he saw ancient statues that were sculptured excellently at Rome. One of such was place by the Pope at Lateran, the famous bronze horse. Accordingly, he abandoned his being a goldsmith. He left his silverworks and then he took up sculpture and began by carving little bronze figures and began casting little bronze figures. His trial being a sculpture immerged to excellence when his bronze-works were admired by fellow sculptures and several people in Rome. Verrocchio was encouraged by this; he then decided to work figures out of marble. His very first work using marble was done for a sarcophagus of a rich man’s wife. The rich man found the tomb excellent and considerable; the rich man was then encouraged by influential people to place his wifeâ €™s tomb in the open space of Minerva. Upon his return to Florence, he brought with him his earned money, fame and honor. He was inspired by the admiration and much appreciation by the people for his works. Thereafter, he did some marble-works for Madonna in S. Croce. It was then placed above the tomb of M. Leonardo Bruni' of Arezzo. Verrocchio also did metal replicas of the heads of Alexander the Great and of King Darius. The heads were like a fancy head whose character was emphasized though crests and armor design. The metal heads, admired by Lorenzo de' Medici, was later sent to the king of Hungary, Matthias Corvinus.  Verrocchio, having earned a reputation and much admiration as an excellent master on different fields, made the tomb of Giovanni and Piero di Cosimo de' Medici in San Lorenzo. As years passed, Verrocchio realized that he could not be higher than what he has in his sculptures and his previous works; though he was admired, his thirst for much appreciation and r eputation prevails. He was thinking that he has not excelled because of some comparisons among the accepted masters and other rivalries among his fellow sculptures. By this, he turned his time and eager attention to painting. To start with his painting, Verrocchio did some sketches of a battle of nude figures which he later plans to do in a wall but with colors. He also made some cartoon characters, and made some pictures as model. At Venice, Verrocchio made

A religious or moral issue Essay Example for Free

A religious or moral issue Essay Analyse and explain the way in which a religious or moral issue of concern to Christians has been dealt with in a television soap opera The moral issue that I have chosen to follow is adultery, which is when a married person has voluntary sexual intercourse with other married or not married people, rather than his or her spouse. The reason I have chosen this moral issue is because it is part of everyday life, many people are doing it and are not taking notice of the hurt and pain they are causing. I have chosen Eastenders for my soap opera, because it is a popular soap and the moral issue adultery is shown, through Natalie and Rickys affair. Christians have a strong view on adultery, they believe that you should keep sexual intercourse for marriage because it makes it part of a religious or spiritual contact and it makes it dependant on a commitment to spend the rest of your life with someone, also Do not commit adultery is one of the ten commandments, so Christians are totally against adultery. The main characters involved were Ricky, Natalie, Pat and Barry. The storyline begins with, Ricky and his son Liam coming back to the square after a few years away. After a few weeks Ricky is starting to settle down and he is renting a flat with Sam Mitchell his ex-wife, Natalie and Ricky are friends at this point. After a while Natalie realizes she still loves Ricky, her first love, and starts meeting up with him secretly and has sexual intercourse with him. Natalie makes up excuses saying that shes working overtime and during her lunch breaks when shes really meeting up with Ricky. One night Pat sees Ricky picking up Natalie from round the corner from their house. The next morning Pat confronts Natalie about what she saw and tells her to end it but Natalie starts crying and says that she still loves Ricky, but Pat tells Natalie about her own love life and that she would be making a big mistake by seeing Ricky. Natalie is still confused and not sure whom she wants to be with. On Rickys birthday Natalie stays home and looks after Jack and Liam, Rickys son. So Barry, Pat and Roy can go to Rickys party soon after they arrive Barry persuades Roy and Pat to go home and baby-sit so Natalie can come to the party. When Natalie arrives she gives Ricky his card and on the back of the envelope Natalie wrote meet me outside the back where she tells him that she is going to leave Barry. Pat and Natalie talk again and Pat shows Natalie the secret tape, which Barry has recorded for Natalies birthday it is a really special tape because Barry says how much he loves her, how important she is to him and how happy she makes him feel, after seeing the video Natalie realises that she is doing wrong and tells Ricky its over. Natalie realises she cant forget Ricky and soon their affair is back on and they plan to move away from the square and start afresh. They plan to leave on Natalies birthday, Natalie doesnt even care about the preparations that Barry made for her birthday party in the Vic. They are ready to head off but Rickys car has broken down so they have to take the car that Barry bought for Natalie. Barry is still in the Vic waiting for the guest of honour to arrive but Janine knows about Ricky and Natalie and tells Barry. Barry runs outside and sees Natalie driving off but he stops them. Natalie then tells Barry shes leaving him, Barry takes her into the Vic and shows her what he has organised for her, Natalie runs off to the toilets Barry runs after her and tries o make her change her mind but her minds already made up. Natalie is ready to leave but then Janine tells Natalie that Ricky slept with Sam, Natalie leaves the square only taking her son with her. Barry is left heartbroken, he then finds out that Pat knew about Ricky and Natalie, Pat and Roy end up having an argument about it, Roy has a heart attack and dies. The issue seen was dealt sensitively because the different characters feelings were expressed, although it was Natalie who was having the affair, you could see that not only was it the innocent partner that was confused but the partner which was committing adultery was even more confused, Natalie wasnt sure who she wanted to be with at some points and was getting very upset over it. Pat tried to help her make the right decision but Natalie didnt care. This soap opera made the moral issue less appealing, I think that it made people think more about what they are doing is totally wrong. The reason it did not make it more appealing is because it showed all the different circumstances people were left in, Natalie ended it with Ricky because he slept with Sam, Barry was left with no son and no wife, the baby was left with no father, Pat was left as the enemy and homeless because Roy dies and leaves the house to Barry, so the issue was shown well balanced because all the main characters feelings and circumstances were shown, many of the characters were feeling hurt. Overall I think this soap opera has shown adultery to be unpleasant because it shows just how many peoples lives are ruined not just the adultery committers, but people who try to help them understand what they are doing is wrong, but are then given the evil for not telling the truthful partner. So this teaches most viewers that adultery is not a good thing. I dont think that soap operas might affect peoples behaviour because mostly they deal with issues to express the circumstances of good and bad. This issue would not cause offence because although it is an issue, which is happening in everyday life it is not based on particular people.

Evaluating Algebra 1 Textbook & Reading Strategies Essay -- Education

Introduction In Yorba Buena high school, English Language Learning (ELL) student face obstacles connecting with the textbooks and comprehending the academic content. Section 10.1 of the Algebra 1 textbook (Larson, Boswell, Kanold & Stiff, 2007) is analyzed for comprehensibility and strategies to support students to connect with the text at intellectual level (Vacca, Vacca & Mraz, 2011). The chapter ten of the textbook will be thought at a tenth grade class during the week of March 11, 2012. Most of the learners in this Algebra 1 class are classified as level three and level four ELL students (California department of Education, 1999) and most of the students speak fluent conversational English. A page from section 10.1 of the Algebra 1 textbook is included (Appendix A, Figure x), page consist of about 250 words and defines five new content specific low frequency vocabulary. Text book Analysis Section 10.1 of the Algebra 1 textbook analysis is performed in the context of a specific classroom, students, reading proficiency, and learning goals. In essence textbook is evaluated from reader’s perspective and the learning of complex and abstract mathematical models. Chapter 10 objective is to develop foundation to graph and solve quadratic equations (Larson, Boswell, Kanold & Stiff, 2007). Applicable California Common Core Content Standards for Mathematics are moderately vigor and requires students to: 1. Complete the square in a quadratic expression to reveal the maximum or minimum value of the function it defines. (Common Core Standard A-SSE-3b) 2. Create equations in two or more variables to represent relationships between quantities; graph equations on coordinate axes with labels and scales (limit to linear and quadratic). (Co... ...(Exhibit C, Figure 3) of Concept Definition (CD), (Vacca, Vacca & Mraz, 2011, p.256). Graphic organizers are effective tool in conjunction with sheltered instructional pedagogy to scaffold ELL students to access grade level content. â€Æ' Works Cited California department of Education. (1999). Retrieved on March 10, 2012 from http://www.cde.ca.gov/be/st/ss/documents/englangdevstnd.pdf California department of Education, K-12 California’s Common Core Content Standards for Mathematics (2010). Retrieved March 10, 2012 from http://www.scoe.net/castandards/agenda/2010/math_ccs_recommendations.pdf Larson, R., Boswell, L., Kanold, T. D., & Stiff, L. (2006). Algebra 1. McDougal Littell/Houghton Mifflin. Vacca, Richard T., Vacca, Jo Anna L., and Mraz, Maryann (2011). Content Area Reading: Literacy and Learning Across the Curriculum(10th Edition). Boston: Pearson.

Code of Ethics Comparison

Comparison of Ethics Codes: Church Focused or Self Focused Diana Calhoun Liberty University Abstract The American Association of Christian Counselors (AACC) and the American Counseling Association (ACA) have both established a code of ethics to assist and protect their members in serving and protecting their clients. While there are many differences between the two ethics codes, there are also many similarities. The first part of this essay will discuss the general differences in ethics codes adhered to from the AACC and the ACA.The second part of this essay will discuss the differences between the two organizations’ codes of ethics in subjects of conflict of interest in fees, sexual intimacies, and discrimination. In conclusion clarification on how the similarities between the two codes are the AACC’s attempt to not adopt areas in which the ACA’s practice is not glorifying to Christ and how His church should respond in such subject matters. Comparison of Ethics Codes: Church Focused or Self FocusedThe ultimate goal between the American Association of Christian Counselors (AACC) and the American Counseling Association (ACA) is different in their code of ethics pursuit. In the ACA Code of Ethics the main goal of the association’s members are to â€Å"recognize diversity, and embrace a cross-cultural approach in support of the worth dignity, potential and uniqueness of people within their social and cultural contexts† (2005, p. 3).The AACC Code of Ethics primary goal is â€Å"to bring honor to Jesus Christ and his church, promote excellence in Christian counseling, and bring unity to Christian counselors† (2004, p. 3). Even though these goals are vastly different, in order for the AACC to accomplish its goal of honoring Christ and the church it also wants to lovingly respect God’s creation while counseling people. With that in mind the AACC Code of Ethics consulted the American Counseling Association in addition to other ethics codes in the drafting of its statement (2004, p. ). This creates many similarities and differences between the two codes. The similarities are revealed as the AACC retained ethical stances from the ACA that supported the AACC’s goal, not contradict it. The practices on how these two different goals are achieved by both organizations will be reviewed along with its affects on ethical views. Section I: General Comparison of the Two Codes Both the AACC and ACA have a similar general goal to do â€Å"no harm† to the client, and that all their actions should be consistent with that counseling goal.There are many sub goals and protocols to assist the counselor in abiding to this counseling goal. Sub goals consist of regards to privacy, appropriate counselor-client relationship guidelines, counseling plans, training and resolutions of ethical issues. However the difference between the AACC and ACA is the perspective or definition of what each group considers bei ng â€Å"no harm† to the client. The ACA code of ethics appears to be legal guidelines in counseling clients to learn to look inward and make decisions in life on their own based on the client’s moral values.This can include to any degree the client’s view on sex, drugs, money, power or any pleasure deriving device to provide the client with immediate satisfaction. As stated in Competent Christian Counseling this however can be a numbing agent providing short term relief when one desires to find purpose for their life. This short term relief can lead to long term sorrow. Being entrapped in long term sorrow is not classified as a ‘no harm’ counseling goal for any client (Clinton, & Ohlschlager, 2002, p. 26).The AACC Code of Ethics goes beyond just legal guidelines in their dedication â€Å"to Jesus Christ as their ‘first love,’ to excellence in client service, to ethical integrity in practice, and to respect for everyone encounteredâ₠¬  (2004, p. 5). According to Competent Christian Counseling, Christian counselors not only want to help foster growth for a healthy lifestyle but also to assist clients in a more fulfilling life that will sustain, to show clients â€Å"relief that lasts, purpose that remains, and direction that leads to a hope-filled future.The sufferers who flee into the arms of God can discover this relief† (Clinton, & Ohlschlager, 2002, p. 26). This is ultimately the ‘no harm’ perspective and goal; long term ‘no harm’ and not just short term relief ‘no harm’. The AACC Code of Ethics also strives that even in having this ultimate goal they also honor the client’s choice in spiritual interventions in counseling, verifying that the client’s goals are the counselor’s goals and that the counselor is respecting the client’s counseling goals (2004, p. 11, 1-330).This balance is shown by the counselor not condoning abortions, adu ltery, abuse, addictions, and divorce; yet the counselor will not discriminate against a client whose beliefs and values are not the same. The Christian counselor is spurred on to use the counseling sessions as Jesus did when he ate and fellowshipped with sinners (Matthew 9:10 NLT). The only similarity with the ACA Code of Ethics is the stance to avoid imposing values that are inconsistent with counseling goals. (2002, p. 4, A. 4) Section II: Specific Comparison of Three Particular AreasFees Fees for services rendered should be clearly stated to the client. Both code of ethics for the ACA and the AACC contain guidelines for possible options for how fees can be rendered. The profound difference between the two is the lack of provision by the ACA for when funds are not sufficient from the client to cover the cost. In their code of ethics, the ACA (2002) makes an optional provision through bartering in section A. 10. d as an only alternative before referring clients to affordable compa rable services as stated in section A. 10. c (p. 6).In addition to bartering, in their code of ethics, the AACC (2004) goes on to encourage a sliding fee scale or even pro bono work as stated in sections 1-513 and 1-512 in order to meet the client where they are financially (p. 13). These solutions can be temporary or permanent for the client’s financial situation. These are additional ways that the AACC suggest for ethical compensation. They are also great ways to go beyond the basic legal criteria as stated in the ACA code of ethics in order to make assistance available for clients to obtain counseling.These techniques are also supportive of the counselor’s goal of not abandoning the client. Sexual Intimacies Sexual intimacies are the application of pre-marital or extramarital sexual behavior in a client’s life. Both the AACC and the ACA share the ethical guideline of not imposing the counselor’s values and beliefs on the client. However the AACC and th e ACA’s similarities stop at that point. In their code of ethics the ACA (2002) states in section A. 4 that counselors are to avoid imposing their own values and are to respect the diversity of their clients (p. -5). The AACC (2004) states in their code of ethics in section 1-125 that counselors will refuse to condone or advocate the pursuit or active involvement in sexual behavior outside of marriage (p. 7). There is a clear distinction between the two ethical codes on this matter. Christian counselors will not abandon a client by discriminating against a client even when the client’s beliefs and values are different. A counselor is not to impose their own beliefs and values on a client but the counselor can review a client’s motives that may fuel their actions.Discrimination Discrimination is when someone is treated differently from others, due to involvement in a certain group. Specific groups receiving differential treatment can be identified by age, gender, race, ethnicity, socio-economic status, education, sexual orientation, sexual behavior, denomination, belief system, values, or political affiliation. Both the ACA Code of Ethics and the AACC Codes of Ethics contain guidelines for on discrimination, and neither will tolerate discrimination.In their code of ethics the ACA (2002) states that counselors do not discriminate in a manner that has a negative impact on a person (p. 10, C. 5). In the AACC Codes of Ethics states that not only would they not treat persons in a harmful manner, but that they will challenge harmful attitudes and actions while express a loving care and ultimately loving one well when pushing them forward (2004, P. 6, 1-101). These harmful attitudes and actions will not exclude discriminatory topics of sexual behavior, belief systems, values or others; but will be lovingly examined to what may fuel the actions in these areas.Conclusion The distinctions between the two ethical codes from the AACC and the ACA do not exclude the Christian counselor from treating clients with situations that differ from the counselor’s personal values. Since Christian counselors are not to condone and advocate actions that do not bring honor to Jesus Christ and his church, they are challenged with â€Å"fitting their counseling models to people, rather than fitting people to counseling models† as stated by Clinton & Ohlschlager in their book, Competent Christian Counseling (2002, p. 6). These counseling models may include some unique methods such as a willingness to confront people with an attitude of love and to challenge them to correct erroneous beliefs about the world. Research has shown these techniques to be most beneficial and potent (Clinton & Ohlschager, 2002, p. 43). These techniques can lead a client to a more fulfilling life that will sustain, as the Christian counselor honors Jesus Christ by handling his creation, the client, in the best way possible.Excluding Christian counselors from working with clients whose lifestyles are different from the counselor’s personal values, gives the client the only option to find counselors that hold the same personal values and belief perspectives as the client. Counseling for the client will then be focused on themselves and the pursuit of their happiness. The AACC encourages Christian counselors not to let financial, personal value differences, or discrimination to interfere the main goal of the Christian counselor; to honor Jesus Christ and the church in the pursuit of the gospel call through counseling.The ACA encourages the counselor to keep all personal values out of the counseling environment in order to push the client forward in their own personal pursuit of happiness as long as it is legal and supportive of their counseling goals. This illustrates differences in church and self focused ethics. References American Counseling Association. (2005). ACA Code of Ethics. Retrieved from http://www. counseling. org/reso urces/codeofethics/TP/home/ct2. aspx. American Association of Christian Counselors. (2004). AACC Code of Ethics. Retrieved from http://www. aacc. net/about-us/code-of-ethics/.Clinton, T. & Ohlschlager, G. (2002). Christian counseling and compassionate soul care: The case for twenty-first-century practice. In T. Clinton & G. Ohlschlager (Eds. ). Competent Christian counseling: Foundations and practice of compassionate soul care. (pp. 11-34), Colorado Springs, CO: Waterbrook Press. Clinton, T. & Ohlschlager, G. (2002). Competent Christian counseling: Definitions and dynamics. In T. Clinton & G. Ohlschlager (Eds. ). Competent Christian counseling: Foundations and practice of compassionate soul care. (pp. 36-68), Colorado Springs, CO: Waterbrook Press.

Small Business Marketing Stradegy - 1639 Words

Small-Business Marketing Strategy Ricky Branch Strayer University BUS330 Prof. Beverly Williams 11 August 2012 Small-Business Marketing Strategy Marketing Strategy in a Small Business A small business is one that mainly has an independent ownership and operation. Its operation is organized for profit and has no dominant field. The number of employees in a small business depends on industry or rather its operation and standards size of its eligibility. A small business can have all levels of operations just as a large scale firm can hold (Stanberry, 2009). The only difference between the two is the number of employees, the annual receipts and the construction. For instance, the number of†¦show more content†¦These methods are essential and resourceful to all small businesses worldwide. One can get vital information from international great business minds. International growth for every business requires international market strategies. These are strategies, which are accessible to customers all over the world. The electronic methods enhance awareness creation to non customers and hence getting a wide customer base. Th e three main electronic marketing tools for a small business include e-mails, twitter and web alerts. It is necessary for an investor to use a method or a tool, which is effective and reliable. The three methods are useful to a small business since they are effective and accessible. They are also economical and can be used to communicate important information. They also have a character of convenience and high speed (Reedy, 2004). These characters are important when marketing a small business since most of operations in small business requires limited period and high quality unlike in big businesses. Effective online marketing requires an investor to be aware of various issues. For instance, he is supposed to know the importance and analysis of all search engines like Google, and evaluate the ones that are most influential and effective for his business. He should also be in a position of coming up with key words that are relevant for his business. These words should not be many or long tail keywords, but should be short and meaningful to make them