Sunday, December 29, 2019

The Australian Government’s Implementation of the Economic...

Inflation can be described as the sustained increase in the general level of prices over a given period of time, usually one year. Inflation can have negative effects on many of the key economic outcomes such as economic growth, exports, international competitiveness and income inequality. Inflation is measured in Australia by the Consumer Price Index (CPI); the CPI outlines the movement in the prices of a basket of goods and services that are weighted according to their importance for the average Australian household. The annual rate of inflation is measured by the percentage change in the CPI over a period of a year, highlighted in Figure 3.1 . Recent Trends in Inflation Australia’s most significant macroeconomic achievement of†¦show more content†¦Economic Justification of the Economic Stimulus Plan with regards to Inflation In order to reduce inflation the Australian government has traditionally implemented both contractionary fiscal and monetary policy. This would involve an increase in taxation or reduced government expenditure as well as increases in the official cash rate which would lead to a rise in interest rates in the economy to contain aggregate demand. However, during a period of global recession the Government’s implementation of expansionary fiscal and monetary policy saw taxation revenue fall and government spending increase, sending the budget into deficit by -$32.9 billion in 2008-09 . The 2009-2010 Budget continued expansionary policy to support economic growth and slow the rise in unemployment. The falling inflation rate of 1.5% in 2008-09 , meant it no longer played dominant role in policy making decisions. The tradeoff between inflation and unemployment can be observed in Figure 3.5 . Figure 3.5 illustrates the short run tradeoff between inflation and unemployment observed by New Zealand economist A. W. Phillips in Britain in the 1950s. A government attempting to decrease unemployment to a level below 4%, by an increase in government spending may tradeoff more inflation from 2% to 5% for less unemployment from 4% to 3%. Conversely, a government could cut government spending to tradeoff less inflation from 5%Show MoreRelatedFederal Government failure led to the health and safety of workers involved with the Home1300 Words   |  6 Pagessafety of workers involved with the Home Insulation Program being compromised. In 2009 the Australian Government introduced the home insulation subsidy scheme as an economy stimulus. This essay argues that the Federal Australian Government was responsible for the health and safety of workers involved with that programme. It will show that the Government failed to implement the regulation of a stimulus program correctly. It will discuss the positives and negatives that came from the program in regardsRead MoreEssay on The Impact of the Global Financial Crisis on Economic Growth4072 Words   |  17 PagesEconomic growth The impact of the Global Financial Crisis on economic growth As a result of the global recession, Australia’s GDP was forecasted to contract by 0.5% in 2009-10 in comparison to other advanced economies which were expected to contract by 3.75% in the same year. However minor the reductions in GDP, it was evident that Australia was not exempt from the global recession although is better placed and is expected to perform better than almost all other OECD economies. The global recessionRead MoreThe Role Of Fiscal And Monetary Policies1938 Words   |  8 Pagesof the economy. The four main macroeconomic objectives are full employment, external balance, economic growth and price stability. The changes to rates and implementations from the Government will be documented in terms of months. Not all rates change monthly (eg. GDP presented quarterly) but all trends such as unemployment and expenditure and analysed in time brackets of months according to the economic report booklets. The government and RBA are continuously analysing trends and sta tistics, andRead MoreImpacts of Global Financial Crisis on Hrm Policies8256 Words   |  34 Pagesmanager. In the book of Jim Collins â€Å"Good to Great†, he does not agree with the old adage â€Å"People are your most important asset†. According to him, employees are not the most important asset of the company but the â€Å"right† employees are. In a trouble  economic  condition,  HR managers  must develop a strategy that will keep the most talented employees in your  organization  and at the same time, discourages the â€Å"not-so† talented employees from hurting the company’s operations. The global crisis is pushingRead MoreDavid Jones2765 Words   |  12 Pagesdecline department stores from operating on Sundays reduces the profitability of this market sector (The Australian, 2009). Additionally, the threat of climate change will increase energy costs and put strain on David Jones’ operating efficiency (Annual report, 2008). Economic: The global financial crisis has resulted in a decline in consumer spending and confidence. However, government’s stimulus package may reduce the impact of the crisis and expected to have positive impact on retail sales, atRead MoreDavid Jones3817 Words   |  16 PagesDAVID JONES 8th October 09 Strategic Recommendations Report 08 Fall Executive Summary The Australian retail industry is experiencing significant changes in both macro and industry environments. Companies are required to improve customer service quality to retain customers as rivalry for customers is increasing due to the rising amount of online retailers. To meet this challenge, David Jones should expand into online retailing. Building customer loyalty will determine the viability of theRead MoreAcer Swot Analysis/Pest Analysis5254 Words   |  22 Pagesmarket share in other regions has risen. On 27 August 2007, Acer announced plans to acquire its US-based rival, Gateway Inc, (see APPENDIX 1) for US$710million. Acer’s chairman stated that the acquisition â€Å"completes Acer’s global footprint, by strengthening our US presence†. In January 2008, Acer announced that it had acquired a controlling interest of 75% of Packard Bell (see APPENDIX 2). 2 Global Operations Australia The Australian part of Acer is Acer Computer Australia (ACA). The subsidiary was establishedRead MoreAcer Swot Analysis/Pest Analysis5264 Words   |  22 Pagesshare in other regions has risen. On 27 August 2007, Acer announced plans to acquire its US-based rival, Gateway Inc, (see APPENDIX 1) for US$710million. Acer’s chairman stated that the acquisition â€Å"completes Acer’s global footprint, by strengthening our US presence†. In January 2008, Acer announced that it had acquired a controlling interest of 75% of Packard Bell (see APPENDIX 2). 2 Global Operations Australia The Australian part of Acer is Acer Computer Australia (ACA). The subsidiary wasRead MoreSales and Marketing for Financial Institutions80443 Words   |  322 Pagescustomer relationship management and legal compliance. Subject learning outcomes After successfully completing this subject students should be able to: describe the marketing and sales functions in a financial institution design a marketing plan and sales plan for a financial institution assess different buyer behaviour models and how these relate to the various market segmentation approaches assess the different promotional and communication activities used by financial institutions to acquire customersRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesilluminate practice and to provide ways of improving it. Although always appealing to his economic understandings, he has been open to a wide variety of other ideas, recognizing their intellectual strengths and capabilities rather than making artificial distinctions between what is acceptable and what is not. He also has contributed widely to the accounting literature, taking forward the British tradition of economic theorizing in financial accounting as well as being a constant so urce of creative thinking

Saturday, December 21, 2019

The Crucible By Arthur Miller - 1060 Words

â€Å"I have more respect for a man who lets me know where he stands, even if he s wrong. Than the one who comes up like an angel and is nothing but a devil† (Malcolm X). In â€Å"The Crucible†, Arthur Miller depicts our society in his writings about witchcraft and what can draw people to madness. The story takes place in Salem, Massachusetts during the witch trials. The main protagonist is John Proctor and he is also considered the hero. John is well respected in the community, but he has some flaws. He is also not able to help everyone who needs it. John proves that he is a meritorious symbol when he tries to intercede in his community to stop the belief in witches, the court trials, and the hangings. The community’s belief in witches results in the spread of hysteria throughout Salem. People accused each other of witchcraft and were afraid that the devil was amongst them. John Proctor is an important character because he is the only one in the community to not give in to witchcraft. He is considered a good man in Salem but no one knows about his indiscretions. John Proctor commits adultery with Abigail Williams. After witchcraft breaks out in Massachusetts, John tries to turn Salem away from it. He repudiates witchcraft and tells the judges how ignorant they are for their beliefs: â€Å"I never spoke on witches one way or the other† (Miller 1256). Proctor tells Reverend Hale that he will not talk about witchcraft. He refuses to associate himself with what he finds to be a crimeShow MoreRelatedThe Crucible By Arthur Miller1269 Words   |  6 PagesAt first glance, the playwright Arthur Miller in The Crucible highlights the historical significance of the Salem Witch Trials of 1692, but in fact it is an allegorical expression of his perception of McCarthyism. If the reader has some background information on Arthur Miller’s victimization as a communist, it is evident that the play is a didactic vessel illustrating the flaws of the court system in the 1950’s. The communist allegations were launched at government employees, entertainers and writersRead MoreThe Crucible By Arthur Miller1681 Words   |  7 Pagesof their way to the last dying breath to make sure they leave with a good or bad reputation. In one of the recent literature study in class â€Å"The Crucible† by Arthur Miller, Miller uses characterization to illustrate reputation throughout the play. â€Å"The Crucible† takes place in Salem, Massachusetts. It is based upon the Salem witch trails. In â€Å"The Crucible†, we journey through the life of three characters who reputations plays a major role in the play. The three characters are John Proctor, A bigailRead MoreThe Crucible By Arthur Miller998 Words   |  4 Pagesmotivated by jealousy and spite. The Crucible is a four-act dramatic play production that was first performed on January 22, 1953. Arthur Miller used dialogue within the characters to cover the multiple themes; conflicts and resolutions, plus the few directions for the different actions of the play. The Salem Witch Trials were intended to be performed as the play however, when read, it can be more carefully examined and broken down to analyze the techniques. Miller, the playwright, uses literaryRead MoreThe Crucible By Arthur Miller1333 Words   |  6 PagesAs the various characters in The Crucible by Arthur Miller interact, the dominant theme of the consequences of women’s nonconformity begins to slide out from behind the curtains of the play. Such a theme reveals the gripping fear that inundated the Puritans during the seventeenth century. This fear led to the famous witch-hunts that primarily terrorized women who deviated from the Puritan vision of absolute obedience and orthodoxy. Arthur Miller presents his interpretation of the suffering by subtlyRead MoreThe Crucible By Arthur Miller1145 Words   |  5 PagesUnbalance Through The Centuries In Arthur Miller’s play, The Crucible, the author reflects the persecution of communists in America in the 1950’s through a recount of the Salem witch trials. It is often presumed that Miller based his drama directly off of events that were particularly prevalent in the years surrounding the publication of The Crucible- which was released in the year 1953, towards the conclusion of the Korean War. Although there was not a literal witch hunt occurring during this timeRead MoreThe Crucible By Arthur Miller1063 Words   |  5 PagesIn the English dictionary, there are three definitions of the word crucible. One is a metal container in which metals are mixed and melted. Another is a severe test. But the third definition, and the one that I think fits the best for this book, is a place or situation in which different elements interact to create something new. In my mind, this fits because all of the characters had their little grudges and dirty secrets. But when all th ose seemingly little things interact, they formed somethingRead MoreThe Crucible By Arthur Miller1285 Words   |  6 Pages Rationale, Morality, Stereotypes, Pressure, Self-Censorship, Unanimity, and Mindguards. Groupthink has also taken place in our history a a country. The play, The Crucible by Arthur Miller is about a the real-life Salem Witch Trials that happened in 1692 - 1693, in Salem, Massachusetts. Some symptoms of Groupthink found in the Crucible are Rationale, Pressure, and Self-Censorship. The Groupthink symptom, Rationale, is described as when victims of Groupthink ignore warnings: they also collectivelyRead MoreThe Crucible By Arthur Miller841 Words   |  4 PagesThe Crucible is a chaotic play, throughout this American classic Arthur Miller takes the reader through multiple events of terror and insanity. While creating a great on-stage play, Arthur Miller portrays his life through the events, the characters, and plot of The Crucible. Using vivid imagery and comprehensible symbolism, Miller manipulates the real personalities of the characters and events in 1600 Salem, Massachusetts to create a symbolic autobiography. Throughout this play, the reader experiencesRead MoreThe Crucible By Arthur Miller811 Words   |  4 Pages While The Crucible, by Arthur Miller, is only a four act play, it still resembles the format of a five act play. The five-act structure evolved from a three-act structure, which was made famous by Roman Aelius Donatus. Donatus came up with thre e types of plays: Protasis, Epitasis, and Catastrophe. The five-act structure helped to expand the three act structure, mainly made famous by Shakespeare through his many tragedies. Even though The Crucible contains only four acts, it still has the commonRead MoreThe Crucible By Arthur Miller1052 Words   |  5 PagesBuddy Al-Aydi Ms.Healy English 9 CP 14th October 2014 The Crucible Essay The Crucible was a novel written by Arthur Miller in the 1950’s. It was written in a format of the play, portraying an allegory of the Salem Witch-Hunts led by Senator Joseph McCarthy. The book is known to have a inexplicable plot. This plot is advanced by multiple characters in the book in order to ensure that the reader maintains interest with the material that is being read. The farmer, John Proctor, would be the

Friday, December 13, 2019

Aluminium is the third most common element on Earth after oxygen and silicon Free Essays

Aluminium is the third most common element on Earth after oxygen and silicon. The aluminium industry had a Gross Domestic Product of $3.1 billion in1997/98, ranking the aluminium industry amongst Australia’s leading manufacturers and employs over 16000 people directly. We will write a custom essay sample on Aluminium is the third most common element on Earth after oxygen and silicon or any similar topic only for you Order Now The total value of export earnings was about $6.3 billion in 1998/99, second only to coal as an export industry for Australia. These facts underline the fact that the aluminium industry is a major asset to Australia and is world competitive. Aluminium is important to us currently and is used from everything from soft drink cans to car bodies to window frames. Aluminium is lightweight, strong, long-lasting, highly corrosion resistant as a protective oxide coating is naturally generated, is an excellent heat and electricity conductor, has good reflective properties, is very ductile, completely impermeable and odourless and totally recyclable. Despite this, less than 200 tonnes in 1885 were produced compared to approximately 22 million tonnes in 1998 – plus some 5 million tonnes of recycled Aluminium. This is because aluminium is so highly oxidized that it can be only refined using huge amounts of electricity and electricity did not become readily available until this century. Thus, it is known as the metal of the 20th century. There are three process involved in the manufacture of Aluminium: Bauxite mining, alumina refinery and aluminium smelting. Raw Materials – Cryolite (Na3AlF6). Sodium Aluminium Fluoride. This reduces the temperature needed to electrolyse the aluminium reducing the cost. It was originally obtained from mines in Greenland, but the supply has depleted and it is now produced synthetically. – Aluminium fluoride (AlF3), calcium fluoride (CaF2) and Lithium Fluoride (LiF) which play the part of reducing the melting point of the mixture. – Alumina (Al2O3). This is obtained from bauxite, a red rock-like material, which also contains a lot of unwanted substances. Bauxite is mined in Western Australia, Queensland and Northern Territory. Bauxite mining leaves a lot of barren areas which will be investigated later. Bauxite and alumina are stored in storage bunkers. To produce aluminium metal, bauxite has to be concentrated, thus removing most impurities. Bauxite is crushed and washed to remove some of the clay and sand then dried in kilns. This is because crushed bauxite is easier to transport. The ore is loaded onto trucks, railway cars, or conveyor belts and transported to ships or refinery. The concentration of bauxite into alumina is called the Bayer process as shown below. Note that the red mud from the refinery must be carefully disposed of and this will be explore in Environmental factors. The Chemical Process To refine aluminium from alumina which contains both aluminium and oxygen, electrolysis is used, in a process known as the Hall-Heroult process. Alumina has to be liquefied (it is mixed with cryolite to reduce melting temperatures) and each cell is supplied with four to six volts and 150,000 amps of electricity. The sequence of creation is: All pots are covered so that exhaust gases are drawn into a large fume duct (will be explored later). As this involves consumable anodes, the pots cannot be sealed and every time a pot is opened, a small quantity of volatile gases escapes. For the safety and comfort of workers, the potroom needs to be well ventilated and the workers need breathing protection equipment. So much electricity is needed in this process that many smelters are located near hydro-electric plants or have their own power stations such as Alcoa which mines brown coal to generate electricity that meets 50% of its energy requirements. Approximately 16 kWh of energy is needed to produce one kg of molten metal in the Hall-Heroult Process compared to a theoretical energy of 6.34 kWh per kg of molten metal. Two main causes of this are the reoxidation of aluminium metal by carbon dioxide and high temperature, as well as side reactions wasting energy. Computers are now being used to monitor each pot continuously and set a best voltage for any particular condition reducing energy consumption. Covering the top of the anodes with an insulator to prevent them burning off and improved quality of carbon anodes reduces energy loss. Australia’s comparatively has a low consumption of power for each kilogram of aluminium produced. Research is currently being done to find an alternative extraction process and the two main ways are through carbon reduction and electrolysis of aluminium chloride. The Product Aluminium, Al a Group III element is the product that results. Its properties and uses were discussed above. Other than the pure substance, alloys are also made containing copper, magnesium, manganese, chromium, silicon, nickel, iron and zinc. Quality control issues include the issue that normal refining processes do not remove all the impurities from aluminium, so most commonly used industrial aluminium already has small amounts of impurities alloyed with it. Fortunately, this makes aluminium stronger but remains easy to bend. Some alloys are less suitable for extrusion than others, requiring higher pressures, allowing only low extrusion speeds and/or having less than acceptable surface finish and section complexity. Aluminium sheets which are rolled from ingots are not flat when produced from the rolling mills. To flatten it, they are stretched between heavy-duty hydraulically-operated grips. A Micro Alignment Telescope with sweep optical square is used to check the flatness within specified tolerance to ensure the quality. One random sample for each batch of the aluminium and its alloy ingots undergo an optical spectrometry analysis to ensure that the results lie within the limits determined by Australian specification. The by-products and waste products of this product are carbon dioxide and fluoride gases as well as sulphur and nitrogen oxides. Carbon dioxide gas is a greenhouse gas and large amounts of fluorides are toxic. Sulphur and nitrogen oxides are acid rain gases. Therefore these need to be controlled and this will be investigated below in Environmental Factors. The aluminium and its alloy ingots or its processed equivalents are packed and distributed through shipping. Approximately 78% of all aluminium produced in Victoria is exported. Location Australia has six aluminium smelters located in Tasmania (one), Victoria (two), New South Wales (two) and Queensland (one). However Bauxite mines are in Queensland, Northern Territory and Western Australia. This is because the energy costs are too high to set up a plant near the mines but in Tasmania, Victoria and New South Wales electricity is cheap. As lots of electricity is used in the electrolysis, it is cheaper to transport the bauxite to the smelters than to set up a smelter near the mines and pay higher costs for electricity. Other factors that are taken into account include the labour force available (generally higher near cities), transportation of the aluminium produced (so the smelter has to be near ports, railway stations or highways), geographic factors (smelters are built in residential areas where the land is cheap) and legal factors (whether the sounds and the activities such as the fumes released and the transportation of aluminium using trucks would affect nearby residential properties who could sue). Environmental By recycling aluminium, approximately 95% of the energy (approximately 2 billion kWh of electricity) otherwise required to produce the primary metal aluminium can be saved. This makes the aluminium cheaper to manufacture as well as reduce the rapid depletion of non-renewable fossil fuels to produce electricity. When land is mined for Bauxite, active reforestation must be carried out to ensure the stability of the environment as well as ensuring that the soil left over doesn’t erode and cause mud slides. Extreme care must be taken with the handling and disposal of red mud from the refineries. This is usually pumped into dams which are sealed with impervious material to prevent pollution of surrounding countryside. The manufacture of aluminium produces carbon dioxide, a greenhouse gas, fluoride gas, a toxic gas and other exhaust gases (such as the sulphur and nitrate oxides) that can potentially be harmful. To combat their pollution, all pots are covered and the fumes are drawn into a fume duct where the gases pass through beds of alumina which adsorbs over 99%of the fluoride. All cryolite needs to be manufactured synthetically and suitable fluorides are expensive and so they need to be recovered. The gases then pass through dust filter bags and a dry scrubber and treatment facilities to remove the greenhouse and other gases and only clean air is released. Although manufacture of aluminium uses a lot of energy and other options to mine aluminium are being investigated (as shown above), the use of aluminium itself has saved a large amount of energy because they are strong and light. It is estimated that 1,230 litres of petrol was saved in cars that used 64 kg of aluminium instead of other metals and this saved more than five times the energy required to produce each kilogram of aluminium used in the car. How to cite Aluminium is the third most common element on Earth after oxygen and silicon, Papers

Thursday, December 5, 2019

Business Capstone Project Desirable Restaurant

Question: Describe about the Business Capstone Project for Desirable Restaurant. Answer: Introduction: While discussing and analyzing the features of a desirable restaurant, people tend to focus too much on the importance of tasty food that is being served, the standard of the quality of the food, great consumer service, and effective business management. However, what the restaurant owners often tend to overlook is the importance of considering the childrens demands and their needs in a restaurant (Kwok and Yu 2013). While a huge number of Indian restaurants are repulsing the consumers, by banning children, or by implementing No Screaming edict, it would be a discreet idea to adopt necessary methods that can help the Indian restaurant Spice Market, accommodate the needs of the children. The culture of India is essentially collectivist, and as a result, the families usually prefer to visit the restaurants with their entire family, and hence, introducing a child-friendly atmosphere in the restaurant can help the restaurant gain competitive advantage over the rival organizations (Ferrel l and Hartline 2012). Discussion: Offering Food Items Meant for Attracting the Kids: While marketing the food products in India, the demands of the children should ever be overlooked. The greatest giants in the service industry, such as McDonalds is engaging the children, as the organization is well-aware of the fact that an organization that can appeal to the children, can easily attract the attention of the parents (Poti et al. 2014). The organization not only offers Happy Meals, meant for the young consumers, but also offers a variety of gift items. The outlets of the company located in India, offers tasty food items, such as Big and Juicy Burger, the very name of which delights a child (Hobin et al. 2016). The mouth-watering food items offered by the company, are also accompanied by catchy names, that can easily draw the attention of the kids. However, at the same time, it should be remembered that a normal child eats two or three times less than an adult, and as such his food-intake capacity should also be taken into consideration. While the adults will be busy enjoying the heavy, full-course meals, such as rice, chicken or noodles, the children may often encounter trouble in digesting over-spicy Indian dishes. As such, light and less spicy meals, tasty meals such as cakes, snack products, delicious cookies can be introduced, to serve the needs of the kids. KFC, for example, has already introduced food items, solely meant for serving the children. The food items offered by the company include Zinger burger, desserts, and tasty sandwiches (Hobin et al. 2014). Similarly, introducing a kids meal, offering fast food, such as cold drinks, small to medium size burgers, chicken nuggets, dessert items, sandwiches, small size pizzas, popcorn and ice-creams (Sliwa et al. 2016). However, one of the chief disadvantages of introducing a kid-friendly meal is that the foot items mainly include junk food that has very few nutritious ingredients. At present, the parents all over the world have become very health-conscious, and hence may prevent their children from consuming junk food that increases their risk of getting affected by gastrointestinal problems, tooth decay and weight gain (Gaena et al. 2012). As such, the food items offered by the restaurant may ot be sufficiently consumed by the consumers. Further, it is to be noted, that international, branded organizations have been able to gain sufficient recognition among the masses, and are very popular among the Indian kids. Consequently, for an Indian restaurant, it might be difficult to gain public recognition for serving international food items, such as pizzas or nuggets. Until and unless the restaurant is able to offer dainty food, it might be difficult for the restaurant to set itself apart from the riva l foreign organizations (McEvoy et al. 2012). Offering Gift Items for the Children: According to recent research reports and latest studies, gift marketing is the most efficient method of marketing that helps in building a loyal relation between an organization, and its consumers. In India, the consumers are easily fascinated and tempted to buy and try a product, if it comes with an assurance of providing the consumer with a gift at free of cost (Zamora et al. 2016). As a result, any kind of product, such as products of daily care and personal use, or even the electronic devices, are sold in the Indian market, by adopting the gift-giving strategy. A recent study claims that although the Indian consumers are highly value-conscious, they are also emotional as consumers, and hence gift marketing can easily create a loyal consumer base. Although the kids in India do not have the selling power, and as such they will not play an important role in facilitating the business growth of the restaurant, yet it should be noted that if they are offered a variety of attractive toy s and other gift items, they will tend to persuade their parents to visit the same restaurant (Laran and Tsiros 2013). Offering soft toys, small, cheap yet colorful remote-controlled toys, or attractive t-shirts carrying the name and the logo of the company, can easily cheer and delight the children (George 2015). The gift marketing strategy should not only be seen as a mere marketing plan, but it is to be noted, that it is also a way by which the kids coming to visit the restaurant can be engaged for the time-being (Ball et al. 2015). The kids are likely to get tempted after receiving their gifts, and may not bother the parents, while they enjoy the quality time. However, it should be noted that the gift giving strategy involves a huge expenditure, and the invested amount of money will bring profit only after the restaurant gains sufficient recognition among the masses. Hence, offering gifts during the festive seasons would be a better idea, rather than distributing the same throughout the year (Zellweger et al. 2015). Introduction of a Kid-Friendly Atmosphere: As far as the kids are concerned, it is not sufficient to offer tasty food, but the restaurant authority should also ensure a fun, interactive ambience that can easily fascinate the children. Apart from ensuring child-friendly staffs and hygienic food, the restaurant must have interesting table mats, and crayons to keep the children busy. Considering the height of the kids, the restaurant should arrange high level chairs that can help the kids feel valued (Ohri et al. 2015). The ambience not only helps in attracting the attention of the adults, but also helps in the process of tempting the children (Semnani et al. 2016). Decorating the restaurant hall with colorful balloons, painting the pictures of the walls with various popular cartoon characters, preferably the cartoon characters of the Indian cartoon shows, opening up a large open space of greenery before the restaurant, and buying comfortable, fun and soft, furry furniture, meant only for the children, can easily attract the att ention of a child. Besides, while speaking of the kids, it should be remembered that often parents come to visit the restaurants with their kids, and they find it difficult to sit on the chairs with the young kids. Hence, choosing the table on the mezzanine floor will be able to help the mothers sit with their kids on the floor with greater comfort (Scourboutakos and L'Abbe 2014). The children are usually attracted by the all-you-can-eat facility offered by the buffet, and thus offering buffet service, will help the kids enjoy their sumptuous meal with great delight and excitement. The management authority of NTUC Food Fare attach great importance to the needs of the kids, and hence offers a small, green playground for the children, that not only keep them engaged, but also help them enjoy their personal time. The authority of the organization claims that in the fast life of todays world, it is difficult for the children to go out, and enjoy in the park and the garden. Hence, offeri ng an opportunity to the children to go out and bask in the warmth of the greenery (Anzman Frasca et al. 2014). It should be noted that creating a kid friendly atmosphere can add to the Unique Selling Point of the organization, and yet it should be remembered that re-painting the walls, buying the new furniture and maintenance of the parks and the garden, can involve a huge and recurrent expenditure on part of the restaurant (Kirkpatrick et al. 2014). Secondly, if the restaurant will be emphasizing overmuch on the needs and concern of the children, it may fail to attach importance to the adult consumers. It should be remembered that the buying power lies in the hands of the adult consumers , and hence attaching sufficient importance to the same, is highly important. It is indeed a good idea for a restaurant to offer delicious food for the children, or even to conjure up an ideal environment for the children to enjoy, and yet it would be very indiscreet if the organization tends to overlook the concerns of the consumers, in the process (Henry et al. 2015). The child friendly staff or the child friendly menu may be highly advantageous for the growth of the restaurant, but the restaurant authority must also pay sufficient attention to the choice and the needs of the consumers. Besides, the extent to which the authority will pay attention to the demand of the consumers will be determined by the kind of consumers who visit the restaurant. In case, the restaurant is visited by a huge number of families, then greater attention is to be paid to the creation of a child-friendly ambience. Otherwise, this might bring a financial loss to the owners of the restaurant (Chen 2014). Provision of Child-Care Facility in the Restaurant: Indian parents are highly emotional, when it comes about family ties and bonds. Not many mothers in India are willing to give up the responsibility of their child to a baby sitter while dining out with family. Hence, offering child-care facility to the customer can not only help in gaining the trust of greater number of consumers, but can also help parents to enjoy themselves, while their children are being taken care of, in the same restaurant (Ben-Isahai et al. 2014). Keeping into consideration the family-oriented culture of the country, it is advisable that an Indian restaurant provides child care for the dinner patrons at free of cost, or at least at discounted prices. Usually, the mothers with kids aged between 1 to 5 years, often find it inconvenient and troublesome to eat out, owing to the unavailability of the baby-sitters. While some women complain that they are unable to find a bay-sitter for their kids, a huge number of Indian mothers claim that they fail to trust the nann y available for service. This is high time, that the ordinary restaurant meant for serving the adult consumers start transforming itself into a fine-dining restaurant for kids (Natale et al. 2014). The restaurant can introduce art and craft activities, whereby the small children can be kept engaged in building blocks, or arranging puzzles. Often the children are boisterous, and once their meal is finished, they tend to annoy their parents, who in the process fail to experience quality time. However, hiring at least four workers, and asking them to take care of the child, play with him, keep him engaged till the parent is ready to leave, not only keeps the parents happy, but they also feel secure as they can see their children being taken care of, under the very same roof. A small part of the restaurant can be utilized as a playroom, and the children can be kept engaged with the help of colorful storybooks, puzzles and videogames, and costumed characters (Freij et al. 2014). As it has already been discussed, this kind of huge transformation would undoubtedly imply a huge expense on part of the restaurant authority. The restaurant in order to provide, child care service, must hire new workers, who will be child experts, ready to devote time to the children with utmost care and patience. This would not only imply a huge investment on part of the authority, but would also imply the importance of assuring high quality child care service. Unlike ordinary restaurants, with no child care service, the restaurants with such amenities will be judged by not only the quality of the food items offered, but also by the quality of the child care service offered by the restaurant. Hence, the organization will have to ensure that the implementation of the service takes place in an effective, systematic and organized way (Batada et al. 2012). Special food for Children Sliwa et al. (2016) stated that for many parents preparing or buying healthy foods for their children is pretty easy but getting the child to actually eat those nutritious food is tough past. It makes mealtimes frustrating. It leads parents to think whether their children are getting enough nutrients from their foods or not. There are some special foods that every child will like. They are discussed below. Flaxseed Flaxseed is a nutty plant food, which is full of Omega-3 fatty acids. Batada et al. (2012) stated that Omega-3 fatty acid is highly required for optimal brain development of children. Restaurant can use cup of flour in childrens Apple Upside-Down Cake, pancake, bread or muffin recipe to add healthy boost to baked products. Tofu Sliwa et al. (2016) argued that most of the children do not even like to touch Tofu during their launch. However, Tofu can act as a kid-pleaser if it is provided in a creamy base in desserts and smoothies. Batada et al. (2012) mentioned that Tofu can be a good source of iron, calcium and protein. According to Sliwa et al. (2016) all these nutrients are essential for proper growth and bone health development. Sweet Potato Sliwa et al. (2016) stated that, it is one of the most notorious and inexpensive vegetables. It is enriched with Vitamin A that keeps the eye healthy and act as an antioxidant for the body. Hence, restaurants can try to develop baked sweet potato for Children as side dish. Yogurt Batada et al. (2012) stated that yogurt consists of good bacteria that are also known as probiotics. It can help to keep the stomachs of children healthy. Restaurants should not serve plain yogurt, Greek yogurt to children. Instead they can dress up yogurts with spoonful of honey and sprinking food that will make yogurt more attractive for children. Special Furniture for Children Special furniture for Children consists of some specific qualities. They have to be child friendly and the safety of the furniture has to be ensured. Chen (2014) stated that traditional safety procedures and safety signs used in general furniture cannot be used in childrens furniture. It has been found that the safety railings used in childrens furniture have to be three times more than normal furniture (Natale et al. 2013). According to Chen (2014), the railing heights used in childrens furniture should be minimum 16-26 centimeters. There are some special sets of furniture can be used in restaurant only for children. For example, PHIL is a gymnastic climbing bar can be mounted side of a wall. Chen (2014) stated that, this furniture is like a dream come true for those children who love to climb. There is also furniture named Robby (hanging table) can be place within a restaurant where children can play while enjoying their meals. In addition, restaurants can use back and armrest sets for children. They can be converted from bed to comfortable couch where children can enjoy their meal time comfortably. Chen (2014) stated that, this furniture can be adjusted with PHIL to increase fun and safety feature. Conclusion: It should be noted that Spice Market, as an Indian restaurant operates in an essentially family-oriented culture, and consequently, the organization may flourish if it can successfully manage to accommodate the needs of the children in its day-to-day business operations. Once the kids are engaged, it helps not only the parents to enjoy their food in a hassle-free way, but also keeps the childfree people away from any kind of noise, clamor or disturbance. However, the availability of this facility should be accompanied by the effective promotional strategies, that can attract the attention of the children, and at the same time promote the rather unique, less known concept of kid-friendly restaurant culture. Reference List: Anzman-Frasca, S., Dawes, F., Sliwa, S., Dolan, P.R., Nelson, M.E., Washburn, K. and Economos, C.D., 2014. Healthier side dishes at restaurants: an analysis of childrens perspectives, menu content, and energy impacts.International Journal of Behavioral Nutrition and Physical Activity,11(1), p.1. Ball, K., McNaughton, S.A., Le, H.N., Gold, L., Mhurchu, C.N., Abbott, G., Pollard, C. and Crawford, D., 2015. Influence of price discounts and skill-building strategies on purchase and consumption of healthy food and beverages: outcomes of the Supermarket Healthy Eating for Life randomized controlled trial.The American journal of clinical nutrition,101(5), pp.1055-1064. Batada, A., Bruening, M., Marchlewicz, E.H., Story, M. and Wootan, M.G., 2012. Poor nutrition on the menu: childrens meals at Americas top chain restaurants.Childhood Obesity (Formerly Obesity and Weight Management),8(3), pp.251-254. Ben-Ishai, L., Matthews, H. and Levin-Epstein, J., 2014. Scrambling for stability: The challenges of job schedule volatility and child care.Washington, DC: Center for Law and Social Policy. Chen, L.F., 2014. A novel framework for customer-driven service strategies: A case study of a restaurant chain.Tourism Management,41, pp.119-128. Ferrell, O.C. and Hartline, M., 2012.Marketing strategy, text and cases. Nelson Education. Freij, M.Y., Sell, R.L., Bozack, A.K., Weiss, L.J. and Garcia, A.C., 2014. Modeling potential effects of reduced calories in kids' meals with toy giveaways.Childhood Obesity,10(1), p.58. Geana, M.V., Daley, C.M., Nazir, N., Cully, L., Etheridge, J., Bledowski, C., Choi, W.S. and Greiner, K.A., 2012. Use of online health information resources by American Indians and Alaska Natives.Journal of health communication,17(7), pp.820-835. George, W.R., 2015. Internal marketing for retailers: The junior executive employee. InProceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference(pp. 322-325). Springer International Publishing. Henry, H.K. and Borzekowski, D.L., 2015. Well, that's what came with it. A qualitative study of US mothers' perceptions of healthier default options for children's meals at fast-food restaurants.Appetite,87, pp.108-115. Hobin, E., Lillico, H., Zuo, F., Sacco, J., Rosella, L. and Hammond, D., 2016. Estimating the impact of various menu labeling formats on parents demand for fast-food kids meals for their children: An experimental auction.Appetite,105, pp.582-590. Hobin, E., White, C., Li, Y., Chiu, M., O'Brien, M.F. and Hammond, D., 2014. Nutritional quality of food items on fast-food kids menus: comparisons across countries and companies.Public health nutrition,17(10), pp.2263-2269. Kirkpatrick, S.I., Reedy, J., Kahle, L.L., Harris, J.L., Ohri-Vachaspati, P. and Krebs-Smith, S.M., 2014. Fast-food menu offerings vary in dietary quality, but are consistently poor.Public health nutrition,17(04), pp.924-931. Kwok, L. and Yu, B., 2013. Spreading social media messages on facebook an analysis of restaurant business-to-consumer communications.Cornell Hospitality Quarterly,54(1), pp.84-94. Laran, J. and Tsiros, M., 2013. An investigation of the effectiveness of uncertainty in marketing promotions involving free gifts.Journal of Marketing,77(2), pp.112-123. McEvoy, C.T., Temple, N. and Woodside, J.V., 2012. Vegetarian diets, low-meat diets and health: a review.Public health nutrition,15(12), pp.2287-2294. Natale, R., Scott, S.H., Messiah, S.E., Schrack, M.M., Uhlhorn, S.B. and Delamater, A., 2013. Design and methods for evaluating an early childhood obesity prevention program in the childcare center setting.BMC Public Health,13(1), p.1. Ohri-Vachaspati, P., Isgor, Z., Rimkus, L., Powell, L.M., Barker, D.C. and Chaloupka, F.J., 2015. Child-directed marketing inside and on the exterior of fast food restaurants.American journal of preventive medicine,48(1), pp.22-30. Poti, J.M., Slining, M.M. and Popkin, B.M., 2014. Where are kids getting their empty calories? Stores, schools, and fast-food restaurants each played an important role in empty calorie intake among US children during 2009-2010.Journal of the Academy of Nutrition and Dietetics,114(6), pp.908-917. Scourboutakos, M. and L'Abbe, M., 2014. A comparison of the nutritional quality of kids versus adult meals from chain sit-down restaurants (390.2).The FASEB Journal,28(1 Supplement), pp.390-2. Semnani-Azad, Z., Scourboutakos, M.J. and LAbb, M.R., 2016. Kids meals from Canadian chain restaurants are exceedingly high in calories, fats, and sodium: a cross-sectional study.BMC Nutrition,2(1), p.1. Sliwa, S., Anzman-Frasca, S., Lynskey, V., Washburn, K. and Economos, C., 2016. Assessing the Availability of Healthier Children's Meals at Leading Quick-Service and Full-Service Restaurants.Journal of nutrition education and behavior,48(4), pp.242-249. Zamora, E.A., 2016. Analysis of the Gifts, Toys, and Housewares Industry of Cebu, Central Philippines: A Value Chain Approach.BANWA Series B,11. Zellweger, T., Richards, M., Sieger, P. and Patel, P., 2015. How much am I expected to pay for my parents' firm? An institutional logics perspective on family discounts.Entrepreneurship: Theory and Practice, (accepted for publication), pp.1-43.